smart mobility

Smart Mobility and Public Transport Optimization Plan for Greater Muscat

smart mobility
Client
Muscat Municipality partnered with Eurogroup Consulting to design a long-term mobility and public transport optimization plan that would reduce congestion, improve connectivity, and support the city’s sustainable urban growth. The objective was to create an integrated, efficient, and environmentally responsible transport system aligned with Oman Vision 2040’s mobility and livability goals.
Issues
Muscat’s rapid population growth and increasing car ownership have placed heavy strain on the city’s road network. Peak-hour congestion, limited public transport coverage, and insufficient intermodal connections led to productivity losses and rising emissions. Informal transport options filled the gaps but lacked coordination and safety oversight. The municipality needed a comprehensive roadmap to enhance public transport, manage traffic demand, and introduce smart mobility solutions suited to Muscat’s urban landscape.
Solution
Eurogroup Consulting developed a Smart Mobility and Public Transport Optimization Plan combining infrastructure improvement, technology adoption, and policy reform. The plan focused on redesigning key corridors, improving public transport services, and deploying intelligent transport systems (ITS) to manage traffic in real time and enhance passenger experience.
Approach

We began by conducting a city-wide mobility assessment, including origin-destination surveys, road condition mapping, and public transport utilization analysis. Data from GPS tracking and traffic sensors were used to model congestion patterns and identify priority corridors for intervention. Based on the findings, we developed a phased implementation roadmap featuring:

  • Phase 1: Optimization of existing bus routes, introduction of real-time passenger information systems, and upgrades to key junctions and signals
  • Phase 2: Expansion of intermodal hubs connecting buses, taxis, and park-and-ride facilities to improve last-mile access
  • Phase 3: Integration of electric bus fleets and pilot projects for sustainable mobility such as bike-sharing and micro-mobility solutions
  • Establishment of a central traffic management platform to coordinate planning, data collection, and system monitoring
  • Policy recommendations for parking regulation, demand management, and incentives for public transport usage
Recommendations:
We recommended the creation of a Muscat Urban Mobility Authority to centralize oversight, regulate transport services, and coordinate with private sector operators. We also advised the municipality to adopt open-data standards to facilitate collaboration with technology providers and enhance innovation in urban mobility services.
Engagement ROI

The project delivered a clear and actionable roadmap that guided Muscat’s mobility modernization efforts. Within the first year, optimized bus routes reduced travel times by 15%, pilot digital systems improved traffic flow along key corridors, and public transport ridership increased. The plan positioned Muscat as a model for smart, sustainable urban mobility in the Gulf, directly supporting Oman’s Vision 2040 commitment to sustainable infrastructure and improved quality of urban life.

Eurogroup Consulting’s strategic guidance enabled Muscat to move from fragmented transport initiatives to an integrated, data-driven mobility framework that enhances accessibility, efficiency, and environmental sustainability.