Smart Mobility and Public Transport Optimization Plan for Greater Muscat
Client
Issues
Solution
Approach
We began by conducting a city-wide mobility assessment, including origin-destination surveys, road condition mapping, and public transport utilization analysis. Data from GPS tracking and traffic sensors were used to model congestion patterns and identify priority corridors for intervention. Based on the findings, we developed a phased implementation roadmap featuring:
- Phase 1: Optimization of existing bus routes, introduction of real-time passenger information systems, and upgrades to key junctions and signals
- Phase 2: Expansion of intermodal hubs connecting buses, taxis, and park-and-ride facilities to improve last-mile access
- Phase 3: Integration of electric bus fleets and pilot projects for sustainable mobility such as bike-sharing and micro-mobility solutions
- Establishment of a central traffic management platform to coordinate planning, data collection, and system monitoring
- Policy recommendations for parking regulation, demand management, and incentives for public transport usage
Recommendations:
Engagement ROI
The project delivered a clear and actionable roadmap that guided Muscat’s mobility modernization efforts. Within the first year, optimized bus routes reduced travel times by 15%, pilot digital systems improved traffic flow along key corridors, and public transport ridership increased. The plan positioned Muscat as a model for smart, sustainable urban mobility in the Gulf, directly supporting Oman’s Vision 2040 commitment to sustainable infrastructure and improved quality of urban life.
Eurogroup Consulting’s strategic guidance enabled Muscat to move from fragmented transport initiatives to an integrated, data-driven mobility framework that enhances accessibility, efficiency, and environmental sustainability.
