Oman’s e-commerce industry is expanding rapidly, driven by digital adoption, youth spending, and improved logistics. The market value is estimated at around $660 million in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 13.54% through 2033. This momentum highlights how quickly consumer behavior in Oman is shifting toward online retail.
The country’s e-commerce revenue is expected to reach $1.80 billion in 2025, with a user penetration rate of 43.7%. This surge is supported by internet penetration exceeding 80% and high smartphone ownership among the population of 4.61 million. As access to digital platforms expands, more Omanis are turning to online shopping for convenience, variety, and better prices.
Digital Adoption and Youth-Led Online Spending
A digitally savvy youth population is at the heart of Oman e-commerce growth. Young consumers are quick to adopt online platforms and digital payment options, which has accelerated the sector’s transformation. This generation prefers cashless transactions, personalized recommendations, and fast delivery — all hallmarks of modern online retail.
Government efforts under the National Digital Economy Program are reinforcing this shift. Initiatives promoting digital government, business digitalization, and e-commerce expansion are helping create a more connected economy. These steps are crucial for fostering consumer confidence and supporting businesses in transitioning online.
Another major driver is Oman’s improving logistics network. Reliable and faster delivery services have reduced one of the main barriers to online shopping. E-commerce players are expanding their coverage to remote areas, making digital retail more accessible than ever.
Market Outlook and Key Growth Segments
Oman’s online retail market is on track to reach USD 0.75 billion in 2025 and grow to USD 1.41 billion by 2030, maintaining the robust CAGR of 13.54%. The top-performing product categories include apparel, consumer electronics, healthcare, and food & beverages. These sectors are expected to drive sustained revenue growth as online platforms continue to evolve.
However, the industry still faces challenges such as limited awareness among older generations and logistical constraints in rural areas. Continuous investment in delivery infrastructure and marketing will play a key role in overcoming these hurdles. With the combined push from technology, demographics, and supportive government policy, Oman’s e-commerce ecosystem is well-positioned for steady expansion.
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